An evening at the movies costs our consumer $40 and an evening at her favorite club costs her $60. So, for each movie she gives up she has $40 more to spend (2/3 the price of a club visit). The slope of the budget constraint is the same as the negative of the ratio of the prices, so the slope is - 40/60 = - 2/3. The slope is negative because to consume more of one good she must consume less of the other.
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