When economists speak of the utility or satisfaction a consumer receives from goods and services we mean simply the pleasure from consumption, independent of price or affordability. It may seem odd at first to separate consumption enjoyment from price, but it is necessary to understand the separate roles played by tastes and affordability in consumer decision-making.
For example, when you are watching a movie your pleasure probably
comes from the movie itself, not how much you did or did not pay
for it. Some movies suck, even if you see them for free, just as
some for which you pay full price can be great.
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