Another way of thinking of marginal willingness to pay is to think of it as a measure of what our consumer might give up for one more pizza. When she could only have one per semester her marginal willingness to pay was $35. That meant that, of all the things she could possibly consume for $35, pizza was what she would most enjoy. However, if she's had 13 already this semester, the 14th is only better than whatever else she could buy for $8.
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