We've learned that the own price elasticity of demand tells us which will be greater (in absolute value) price change or quantity change, as we move along the demand curve, due to a price change:
- Elastic Demand: %Q > %P (in absolute value); meaning, revenue (or total expenditure) changes
in the opposite direction of price, so:
- Price increase leads to revenue decrease
- Price decrease leads to revenue increase
- Inelastic Demand: %Q < %P (in absolute value); meaning, revenue (or total expenditure) changes
in the same direction of price, so:
- Price increase leads to revenue increase
- Price decrease leads to revenue decrease
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