5. A firm learns that the own price elasticity of a product it manufactures is 3.5. What would be the correct action for this firm to take if it wishes to raise its total revenue?
  1. Raise the price because demand for the product is inelastic.
  2. Lower the price because demand for the good is elastic.
  3. We need information on the firm's cost structure in order to answer this question.
  4. Raise the price because demand is elastic.
  5. Lower the price because demand is inelastic.

Copyright © 1995-2004 OnLineTexts.com, Inc. - All Rights Reserved