Fake butter flavoring and yellow food coloring are clearly
variable inputs since the theater only uses them when it makes
more popcorn (we hope). So, an increase in their cost is an increase
in the cost of a variable input. As shown above this shifts back
the MC curve to MC2 causing the profit maximizing firm to raise price and reduce
output. 14. When you go to the movies, the theater is a monopoly
vendor of popcorn while you're there (which is why it costs so
much). Suppose that the cost to the theater of fake butter flavoring
and yellow food coloring rise significantly, what will happen
to the price and quantity of popcorn sold by the theater.
- The price of popcorn will rise and the quantity sold will increase.
This would require an increase in demand. Presumably when people
make the decision to purchase popcorn they don't care about the
cost of individual ingredients (though they may care what those
ingredients are) they simply care about the total price of a tub
of popcorn drenched in artificial ingredients. Thus, the demand
for popcorn wouldn't change (though quantity demanded does as
price changes).
- The price of popcorn will rise and the quantity sold will fall.
- The price of popcorn will remain unchanged and the quantity sold
will remain unchanged. For this to be true only a fixed cost could have changed, or nothing
at all.
- The price of popcorn will fall and the quantity sold will fall.
This would require a decrease in demand. Presumably when people
make the decision to purchase popcorn they don't care about the
cost of individual ingredients (though they may care what those
ingredients are) they simply care about the total price of a tub
of popcorn drenched in artificial ingredients. Thus, the demand
for popcorn wouldn't change (though quantity demanded does as
price changes).
- The price of popcorn will fall and the quantity sold will increase.
This would require a reduction in a variable cost, the opposite
of what was stated.
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