First, look at the matrix from the standpoint of one of the players. It doesn't matter which, but take one players point of view. Even for a a fairly simple game, trying to understand how the players will behave can be a bit overwhelming at first.
Start by looking at the game from Firm 1's perspective, and only look at a portion of the game at a time. For example, as yourself if you were Firm 1 and somehow you knew that Firm 2 were going to play S1 what would you do?
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