11. The payoff matrix shown to the right describes the situation faced by two Firms in a different industry than in the previous question. If the Firms have to make a decision once and for all about advertising you should predict that:

both Firms 1 and 2 will play their dominant strategies and earn profits of 40 each.
Firm 1 will advertise and earn a profit of 30 while Firm 2 will not advertise and earn a profit of 14.
the Firms will use a mixed strategy randomly choosing advertise or don't advertise.
both Firms 1 and 2 will play their dominant strategies and earn profits of 20 each.
the Firms will settle on the Nash equilibrium in which they both advertise.