If our consumer could only dine out 3 times a month, how many movies might she need to have a bundle which gives the same pleasure as the bundle with 5 meals and 4 movies and the one with 4 meals and 5 movies?

   The compensation needed to keep our consumer indifferent when we reduce her dining out from 5 to 4 times per month might not be the same as reducing her from 4 to 3 restaurant meals. It is very likely that she would need greater compensation for the loss of her 4th meal than she did for the loss of her 5 th.

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