The compensation needed to keep our consumer indifferent when we reduce her dining out from 5 to 4 times per month might not be the same as reducing her from 4 to 3 restaurant meals. It is very likely that she would need greater
compensation for the loss of her 4th meal than she did for the loss of her 5 th.
Copyright © 1995-2004 OnLineTexts.com, Inc. - All Rights Reserved