The shift out in supply from L1 to L2 as shown to the right can occur for a variety of reasons. An occupation can become more "hip" as a result of a hit TV show and, believe it or not, lead to increased supply. The number of hopeful students applying to Law schools doubled during the time LA Law was a popular TV show and ER has had a similar effect on Med School applications.

    Despite the fact that there are tens of thousands of unfilled jobs for computer programmers and that pay is high and increasing, the "geek factor" continues to keep people out.

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