What can be done? In many cases there is little or nothing that can be done without some outside effort. In the trash game efforts have been being made, with some success, for decades to change the payoff matrix through public service ads.
In some situations the attempt is made to change how individuals view the "cooperative" behavior so that they will take pride in enganging in recycling, earning an honest grade, letting their childern earn honest grades.. etc. If individuals can be encouraged to view the cooperative behavior as something in which they can take personal pride the payoff matrix may change.
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